#YouNeedToKnow is designed to inform the public about the Sustainable Development Goals (SDGs) and offers a starting point for a conversation that will inspire people to contribute towards the goals' achievement. The campaign consists of a series of installations and initiatives that starts in November 2016 and will build up over the course of 2017 to help inform and mobilize the maximum number of people around the SDGs. #YouNeedToKnow is part of the global challenge to inform 2 billion people by the end of 2017 to secure the success of the global goals.